Karen was part of beyond tellerrand // Düsseldorf 2014, where she gave a great talk about content strategy and more. Thanks for being part of btconf 2014, Karen!
Title: “Content in a Zombie Apocalypse”
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they're equally important.
Watch this little video to get an impression how beyond tellerrand events look like:
Talk & speaker bio: