As the concept of ‘open learning’ has grown it has posed an increasing challenge to educational institutions. First admissions were open, then educational resources were open and now whole courses are open. Proponents moreover are demanding not only that open learning be free of charge, but also that the resources and materials be open source – free for reuse by students and educators for their own purposes. This formed the basis for the original design of the Massive Open Online Course as a connected environment in which participants created and reused resources. In such a learning environment, the provision of education moves beyond the programmed delivery of instructional resources and tasks. Education is no longer ‘delivered’ (for free or otherwise) and instruction is no longer ‘designed’ in the traditional sense. Institutions are no longer at the centre of the ecosystem; their value propositions are challenged and new roles for professors and researchers must be found if they are to survive. In this talk Stephen Downes outlines the steps educational institutions must take to remain relevant: embracing the free and open sharing of knowledge and learning, underlining their key role as public institutions, and engagement in the lives and workplaces of people in the community.