Friday, 5th of June 2002, between six and seven in the afternoon, in the height of sales season, more than fifty people rushed through the center of Barcelona to the Bershka clothing store in a very comercial street of Barcelona, to perform the very first YOMANGO FASHION SHOW IN BARCELONA. The Yomango fashion show was magical, and indeed, as was previously announced to the public and the press, an act of magic was performed. A THING was transformed into a wave of light and color, an OBJECT was turned into an explosion of life. A dress was extracted from the store, a 9.50 euros on-sale dress, and later shown as a work of art at the CCCB Center of Contemporary Culture of Barcelona). This was widely reported in media and newspapers.