Finalist in Best Online & Interactive Media
"The David Attenborough’s Natural History Museum Alive" App is a unique and exciting interactive journey, bringing the user face-to-face with the museum’s extinct specimens. By day the user can delve into the history and science of these fascinating creatures up-close. In night mode, via CCTV surveillance the museum truly comes to life. Utilizing cinematic, photo-real CGI creatures from animation studio ZOO, you can search for creatures in the darkness with a tactile torchlight device. As you illuminate them, David provides a specially written audio-guide to tell the stories of these creatures.