This is 1 of 4 campaign animations for the New Zealand Registry Service produced by Showboat (showboat.co.nz).
The purpose is to raise the importance of a domain name to NZ businesses by showing that email and websites are important business/marketing tools. Further information here: getyourselfonline.co.nz
New Zealand Registry Service are the registry for all .nz domain names, providing domain names to the public via a channel of registrars. They also manage the DNS for .nz, effectively making all active .nz domain names work on the internet (web and email).