Fisherman tend to be great people, so it didn’t really surprise us when the people who make the world’s best fishing rods turned out to be great people, too. Our relationship with Sage began four years ago with a strategy overhaul and complete reinvention of the Sage brand. Since then, we’ve helped Sage in virtually every aspect of their marketing, from annual budgeting, planning, and goal setting to keeping their website in tip-top shape–about the only thing we haven't helped out with is making the rods. They make the rods. We pick the type. It’s an agreement that’s worked beautifully.