Can clothing stores engage with shoppers, even after closing time? Cooking Fox specializes in innovation through interactive technology and set out to answer this question. The result is seen in this film!
'Living Dress' is an interactive shopping window that engages customers with playful interaction by allowing their movements to control what dresses are displayed on the mannequin. Living Dress is currently active and on display every night at fashion store Designercafé in Utrecht, The Netherlands.
Living Dress is a project made possible by:
Taskforce Innovation Utrecht, The Utrecht School of Arts, Utrecht University and Hogeschool Utrecht. (finance)
Concept, design and development by Cooking Fox
Projection mapping visuals by Mr. Beam
Film directed, filmed and edited by Treehouse Productions: