This is one of several ads I have worked on recently as part of the "Unleash the B&Q in you" campaign.
The products are shot as a series of high res stills on a simple motion control rig rotating 360 degrees. This enables the footage to be used for both print and TV. I attended the shoot for this spot to ensure that the paddling pool could be captured in various states of deflation as well as being shot filled with water at 25fps which would be later composited in the Online.
Using Smoke, the products are cleaned up, graded and then frame-cut/timewarped in time to the music. Motion graphics elements are then layered on top along with the animated text box pricing.