After more than 30 years of dealing with startups and entrepreneurs, I'm tired of the worn-out clichés and half truths that so many so-called experts take for granted. Do what you love? All it takes is persistence? Not hardly. At best, only partially true. And that big idea, the supposed key to success, isn't really that important. And so forth.
I also go into what you should do, what does work.
I'm Tim Berry, founder of Palo Alto Software and other companies, Stanford MBA. Background a