TD makes mortgages comfortable, desi style.
Instead of the anxiety of negotiating your first Canadian mortgage in a completely unfamiliar setting, TD's mortgage process makes you feel at home.
With mortgage specialists who come to you, who get you, who speak the same language as you figuratively and literally. Who set you at ease.
It's one reason why the majority of desis bank with TD: TD makes mortgages comfortable, desi style.
This idea is demonstrative so that TD is not just
saying we get you it is showing it, in the ad.
(Desi = a person of Indian extraction)
Client: TD Canada Trust
Agency: Barrett and Welsh
Creative Directors: Mike Welsh and Gavin Barrett
Writer: Gavin Barrett
Art Director: Bhupesh Luther/Gavin Barrett
Directed by: Richard Picton
Executive Producer: Augusta Brook
Editor: Chris Brook
DOP/Colour: Johnny Askwith
Motion graphics: Alwyn Pereira
Music: Night in Lenasia by Deepak Ram, Golden Horn Productions
Sound design: WantedSP, Toronto