Studioseven presented this established furniture supplier with a creative concept & marketing proposal to increase their market share. We proposed to reposition the brand to be more in-tune with first-time home owners. We developed a 360º campaign which spoke to a young target audience in a fun, MTV-ish style using budget conscious motion graphics. With the audience defined we developed the ‘Combination’ concept which was playful but also informative. The campaign transcended effectively into all media platforms. We even created a Facebook competition which encouraged the audience to submit their own ‘Combination’ ideas. This increased the clients Facebook fan base by 2,500 while the overall campaign increased its brand recognition significantly.