In taking this graphic style and campaign even further, we’ve designed a world that harnesses the Super Duty’s power, determination and strength. It’s the kind of truck that champions through the hardest tasks with effortless ease. The graphics heroically celebrate how the Super Duty parallels the features that make a man a man – never quitting, giving up or going home without trying.


Project Name: 2015 Ford Super Duty "Front and Back"
Spot Lengths: :30
Debut Date: 8/1/14
Film Location: Los Angeles, California
Main Toolset: ARRI ALEXA XT digital camera system; Mercedes ML55 Edge System from Performance Filmworks; Avid Media Composer; Adobe Creative Suite; Adobe After Effects; Autodesk Flame Premium (for vehicle clean-up); Quantel Pablo Rio.
More Info:

Client: Ford Trucks
Ad Agency: Team Detroit
Group Creative Director: Brad Hensen
Creative Director: Beth Hambly
Executive Producer: Bob Rashid

Production Company: Dictionary Films
Executive Producer: Megan Maples
Managing Director: Chris Rossiter
Line Producer: Richard Kaylor
Director of Photography: Jordan Valenti

Design Company: Flavor
Executive Creative Director: Brad Tucker
Executive Producer: Darren Jaffe
Animator: Chris Anderson

VFX and Finishing Company: RingSide Creative
Executive Producer: Dave Peyton
Producer: Katie Thompson
Lead Creative: Keith Slawinski
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
Colorist: Rick Unger
Finish Editor: Mat Mieras
Finish Assistant Editor: Brian Kearns

Editorial Company: Cutters
Editor: Chris Moore
Assistant Editors: Justin Grosjean, Mike Moore,
Executive Producer: Mary Connolly

Final Mix Company: Sound Lounge


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