The Food Loop tells the story of where your food waste goes once it enters the organic bin in your house. From there it's collected by the waste collector and goes to the industrial compost facility where it's converted to nutritious compost. This compost is then used by local farmers to grow new crops which are sold to the supermarket and appear back on your plate again.
The Food Loop was made by Obeo which is a new Irish company founded by Kate Cronin & Liz Fingleton who want to take the fuss out of food waste. They enlisted the help of the very talented visual communications student Eulich McGeown (eulich.com) to create the video.