In his Word of Mouth Supergenius class, "How to Create a Fan Community," Spike Jones covered how Brains on Fire created the astonishingly successful Fiskars fan club.

Spike explained how to launch a movement, how to involve your fans early, and how to make it something that can last forever (even after your budget runs out).


Word of Mouth Supergenius is where you'll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

You'll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth.

To learn more about Supergenius, visit

Word of Mouth Supergenius is produced by GasPedal.

Learn more:

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…