Erik's iconic collection of skate shoe continues with his Supra Footwear models. As part owner & pro skater, Erik walks us through the challenges he faced on both ends with Supra. Having the community support the brand, while encouraging their complex design aesthetic, was a challenge at first but ultimately created a niche that only Supra can fill. With his latest model, the Ellington, Erik explains how he's been motivated again to create something he truly loves for consumers everywhere.
This concludes Erik's Then & Now. Thanks to all the brands and people involved that help make this possible. Special thanks to Dan Rogers for helping us set it up.
Filmed & Edited by: Bobby Spero
Produced by: Jeremy Lugo & AshleyAnn Lalicata.