From February to April 2014 18 aspiring social entrepreneurs from 16 countries solved the Sustainable Cup Challenge.

The goal of the Sustainable Cup Challenge was for the Fellows to create an innovative and sustainable to-go cup for New York City, as well as a related infrastructure and campaign. After the ten week Incubation Phase where the Fellows worked to identify and understand their target groups and stakeholders, and conducted research into available best-practices regarding packaging materials and design, they developed the Good To Go Cupcycle. This cup-sharing system consists of reusable, washable plastic cups that are recollected and reused by coffee shops and their customers. The program was piloted in April 2014 in the Brooklyn Roasting Company in Dumbo, New York and was widely covered by the press such as the Wall Street Journal, Inc. Magazine and The New York Observer amongst others.

The Challenge was managed by Scott Francisco, founder of Pilot Projects Design Collective, with the support of a group of dedicated professionals. These included Ron Gonen, New York City's deputy commissioner of sanitation, recycling, and sustainability, Roya Kazemi of GreeNYC, Michele Grossman of Waste Management Sustainability Services, and Charles Best, Founder of

While solving the Challenge, all our Fellows also worked on turning their own venture idea into a viable social venture plan that is ready for implementation during the following ten-month Implementation Phase.

The Challenge was given by the DO School in collaboration with New York City's Office of Long Term Planning and Sustainability.
Content supporters were American Friends of Bucerius and PLASTICITY.

The Challenge was made possible by Newman's Own Foundation and the Dekeyser&Friends Foundation.

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