Love and hate. Goal or offside. Round and square.
Big emotions and extreme contrasts.
When it comes to football, it’s always a thin line between two extremes.
This attitude isn’t restricted to the 90 minutes sport event itself – it refers to every aspect of soccer related culture.
When the sports magazine „11 Freunde“, wanted to initiate a tv spin off, we were pleased to create the on air design. Our goal was to underline the cultural polarities and to retain the origin of the printed magazine.
Therefore we came up with the idea of using bold typography and clear minimalistic graphics depicting recognizable patterns of soccer, such as goal nets, fan scarfs, field marks and jerseys.
This overall graphical language, combined with a dramatized soundtrack end up in a heating show opener – the warm-up to 30 minutes of pure soccer culture.

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