The challenge was to launch the new HUGO Just Different fragrance via an interactive in-store experience for shoppers, leveraging “seeing things through new angles and perspectives”.
Form Worldwide developed a category first Augmented Reality experience suitable for the retail environment. Shoppers were able to view themselves in a New York City landscape. As they tilted the card the landscape moved with them, the final image morphed into a giant JD bottle, which sprayed the screen. 80 units were deployed over 4 continents.