This past spring, Essentia Health commissioned Parthé Inc. to produce three marketing videos for their system wide MyHealth initiative. Each video was produced to specifically target a certain demographic- patients, staff, and physicians.
Education and information on the benefits of MyHealth were the primary objectives for what was to be communicated in these videos. The wrinkle, was that they needed to be equally entertaining in order to engage the desired audience.
The result of this strategy was a 1950's style PSA that mixed a classic look and feel with contemporary messaging.