For Hennie's final major project she created an identity for a fashion brand. The focus was for customers to create unique, one off garments where they had control over fabrics, colours and shape.
Blank shape designs are created in plain calico fabric, and displayed in-store. Beautiful fabrics are found from all over the world and also placed in-store. The customer then chooses a garment, and a fabric. The in-house designers create their bespoke piece, and that combination is removed from the shop floor, to ensure it is totally unique.
Hennie and I worked together to create a video that would document the process of how the brand works. From shooting behind the scenes to editing it all together I had so much fun working on this project even if we were totally stressed out with our end of year work! :) Enjoy.
Check out her website its brill - http://www.henniepeel.co.uk
Song - Little Pink Plastic Bags by The Gorillaz