This video is our submission for 2014 L'Oreal Brandstorm. It summarizes the work we have developed around Kiehl's brand.
Our aim was to do a realistic and profitable product range that would fit Kiehl's DNA.
We hope you enjoy it!
1. Explaining of the trend and the facts that we have followed to decide the target and the products.
2. Definition of the target and their needs.
3. The new products range, its ingredients and benefits.
4. Release campaign, long term actions and on-store displays.