For the first time NK (Nordiska Kompaniet), the leading exclusive department store of Sweden, shows its annual fashion show as a film. The film (agency Garbergs, produced by Solaris Filmproduktion, 2014) is projected onto inflatable clouds in the department stores in Stockholm and Gothenburg.
“Autumn Dream Scenario” is a part of the NK autumn fashion campaign where dreams and dream interpretations are in focus. The strategy is to emphasize NK as a place for relaxation and inspiration. The film shows the current trends in fashion by chapter. It is 18minutes long, and the visual effects for the film took the team 300 hours to create.