HED: How 'rattling the ritual' made a speech at the Lincoln Memorial stand out

Not long ago, university leaders gathered for a ceremony in Washington, D.C., honoring Abraham Lincoln's signing of the Morrill Act, which created the land grant universities.

One speaker won the crowd over by addressing his remarks directly to the monument of the Civil War president, says speechwriter Aaron Hoover. He "rattled the ritual," a technique every speechwriter can practice.

This clip is excerpted from a Ragan Training video, "New tricks for writing the old ceremonial speech." Learn more about the session here: goo.gl/6w39Cv

The video is part of Ragan's new distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. For membership information, please click here: ragantraining.com/read-more?trk=YOUTUBEN

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…