With the craft beer explosion happening in every corner of the globe, it was only a matter of time before the revolution gained a soundtrack.
Cee, originally from Melbourne, Australia but now located in Montreal, Canada, created the song 'BrewHeads' (produced by Dr. MaD) after connecting with Phillip Hinson via Instagram. Phil owns BrewHeads, a craft beer merchandise company based out of Phoenix, AZ. The two had a mutual admiration for each others business, so a collaboration was inevitable. The track celebrates all aspects of the world of craft beer unlike any other tune before it - this is most definitely not your typical 'let's get drunk' theme song.
Now although a song and video like this is big enough news in itself, what truly makes this special is that Phil and Cee have created a super limited edition merch collab which is currently still available via the BrewHeads website! The black and gold box set contains a gorgeous BrewHeads Bière Sommelier Glass with 22 carat gold print; a custom 100% made in the USA snapback, complete with hop print under the brim and gold-stitched barley on the flip side; and, of course, a digital download of the track.
Order the Cee x BrewHeads cap x glass combo while it lasts: thebrewheads.com/products/preorder-bh-x-cee-collaboration-pack
Listen to 'BrewHeads' on Bandcamp: ceetmf.bandcamp.com/track/brewheads
Shot by Richard Bastarache and Shane Russell
Edited by Shane Russell
Cameras: Canon 6D and Canon XF100
9Block Productions - 9blockproductions.com
BrewHeads - thebrewheads.com
Special thanks to all the breweries:
Benelux - brasseriebenelux.com/
Broue Pub Brouhaha - brouepubbrouhaha.com
Vices Et Versa - vicesetversa.com/
Dépanneur Peluso - depanneurpeluso.com/
Dieu du Ciel - dieuduciel.com/
Choppe a Barrock - choppeabarrock.com/
St. Ambroise - mcauslan.com/en/
Cee - This Is All I Know
Cee & Dr. MaD - Steps To The Peak
Notion - Pride On My Cufflinks EP
Tumblr: beerandothershit.com | themovementfam.tumblr.com