30-second TV spot for Paul Sorvino's Marinara Sauce.
The concept grew out of talking with Paul about his sauce and how it's the exact same recipe he makes at home for his family--all natural, no preservatives, only 7 simple ingredients. It's the same sauce his family has been making for generations in Naples, the same sauce his parents brought with them through Ellis Island.
We wanted the spot to reflect this closeness of Italian families (even using many of Paul's real family members in the spot). Family is everything. And food and meals bring family together. We aspired to convey a warm, relaxing mood--like the feeling of a long sunny afternoon drinking wine, enjoying food and appreciating family.
Specs: a Hudson Mermaid/Miranda Films production, Kodak 35mm, Deluxe Labs, filmed on location in Malibu, CA.
DIRECTOR: Greg Chwerchak
PRODUCER: Michael Sorvino
CASTING: Gabrielle Berberich
EDITOR: Kimberly Generous White
DP: Christopher Windsor Johnson
COMPOSER: Jim Latham
PRODUCTION DESIGN: Frederica Nascimento
FOOD STYLIST: Peilin Chen Breller