DirecTV's 'Most Powerful Fan' campaign continues with 'Brunch,' the newest spot created by Grey with MJZ director Matthijs Van Heijningen. The Mill worked closely with the creative team to create the most powerful fan's effect on his surroundings as he heads to brunch.
In the first spot 'Landing,' a fan causes a bit of fuss in his neighborhood cull-de-sac. The commotion continues in ' Brunch' on a city street, as the new fan turns a section of the blacktop to rubble in his effort to watch the NFL game on the way to a cafe. Onlookers gape as the fan effortlessly watches a game, smoothly glides up to the restaurant, and catches a bottle of water dropped by a dumb-founded waiter.
VFX supervisor Gavin Wellsman comments: "'Brunch' was another great spot to really push our CG simulations. Our goal was for the interaction to feel authentically real as the pieces of asphalt bounce off the most powerful fan skidding along the road. While on set, we used a mechanically-pulled skid mat to create the gliding effect down the street. This also gave us interaction with piles of debris in its path, which was a perfect reference, and we were even able to use shot elements to blend into the cg for the most believable effect.
"Having shot on the back lot of Paramount studios, a separate challenge was recreating the recognizable look of the New York street. Once back in at The Mill office, the team shot high speed backgrounds in Manhattan to extend our city with moving trees and cars. We really wanted to make sure we had subtle movement in the backgrounds even though the shot was being played at such a slow speed."
The effects in 'Brunch' are a great backdrop to the the passion of the most powerful fan using DirecTV's new Sunday Ticket feature to watch NFL games. Even on the way to brunch with one's lady!