Northland Shopping Centre has commissioned three leading street artists to create a graphic installation that will showcase the personality of Victoria’s largest Shopping Centre in the North.
The three feature artists include Smug, Adnate and Sofles with the four day large-scale installation commencing tomorrow morning.
British talent Smug, who has been hailed globally as one of the world’s most talented photo-realistic street artists, will be teaming up with two of Australia’s leading street artists Adnate and Sofles to collectively design and deliver a unique and ‘North’ inspired graphic.
The world first collaboration comes off the back of a new initiative from Northland Shopping Centre which aims to better utilise its key spaces to help showcase local and international talent, as well as support innovative projects and events.
Michael Bickers, Northland Centre Manager explains. “We wanted to explore the idea of creating more interesting spaces at the centre. A high-profile street art installation was suggested so we took the time to search for the right kind of artists who understood the Northland brand. On discovering local talent Adnate, who is famous for photo-realistic works in Fitzroy, Melbourne’s North and the CBD, we immediately saw a connection. Adnate was keen to be involved and invited internationally renowned Scottish street artist Smug and Brisbane talent Sofles to join the project. Together they have an incredible style supported by their huge fan following – we couldn’t be happier.”
Video shot and cut by EdInFocus (edinfocus.com)
Co-ordinator Shaun Hossack from Juddy Roller (juddyroller.com.au)
Thank you to Lorraine Ellis for the photos of the finished wall (facebook.com/streetsmart)