Client brief: Help Nokia change the everyday world by creating a forward thinking and functional interactive mobile service that can make a real difference to the users personal or professional life.
There shouldn't be barriers to Eco Friendly living.
People tend not to think of the taxi industry as the most economical and environmental friendly way to go
How to make a cab ride cheaper and greener, but still keep it convenient.
Single handed proposition:
Make the user money and take care of the environment by connecting people.