There are lots of ways to approach a video shoot and preparation is the key. This does not mean that the process needs to be rigid. You need to allow room for exciting things to happen.
People respond best to real situations, conversations and actions. They can tell a fake a mile away. When you are not used to being in front of a camera, it can be hard to perform on cue. I try to create an environment where you can be yourself in your movement and in your vocal content.