Back in 2013 we were sitting in Elements coffee shop throwing around ideas for a promotional marketing campaign that we could send out to perspective advertising agencies. It had to be attention grabbing as it needed to cut through the sea of promotional pieces that land on the desk of advertising’s most creative people. The idea of photographing prisoners and attaching the prints to a clipboard was one of the ideas that came up. We knew that if done right, we thought it could spark that interest we were looking for. With this loose concept in hand, the REFELCT project was born.
More info on our blog: trentbellphotography.wordpress.com/2014/09/03/trentbellphotography-2014-promotional-mailer/