"FOLLOW YOUR DREAM", The video story of V73
Directed by William Carrer, this emotional video tells the story of a dream, Elisabetta Armellin ́s dream and her V°73 bags, ̈the treasure chest where to safekeep your dreams ̈.
Treviso - #followyourdream. This is the story of a dream that turned reality. Elisabetta ́s dream and her V°73 bags. A dream that took shape year after year through intuition, drive and determination. Only women are capable of this. It is the story of an enormous passion for design, color, shapes, lines...and for everything that has inspired Elisabetta since a little girl. Today wherever there is color and line, Elisabetta envisions shapes and textures for her V°73 bags.
V stands for Venice and 73 is the recurrent number she would constantly encounter during her walks through the venetian streets, and, coincidentally, the year she was born. She chased her magical and poetic dream and transferred her inspiration onto impromptu colorful sketches, keeping a open mind and eye to all exterior stimuli and letting her creativity flow. ̈Follow your dreams and don ́t be afraid to fulfill them ̈ her father often said to her. Exactely what she did without ever giving up in front of those inevitable road blocks life likes to throw at you... One must never give up a dream and that is what Elisabetta did. ̈I did not know how or when, but I knew I would have achieved my dream and safekeep the dreams of other women ̈.
V73, the safekeeper of all dreams, was born from memories, sensations, ideas, passion, glances, hands...a creative force that was put off until Elisabetta took her leap of faith. Director William Carrer and narrator Francesca Avalone detail the unmistakebly italian creativity that is perceived through the evolution of the brand and the designer ́s clear awareness of her vision. From shapes and colors, passion and memories to the appreciation of an enchanted city and its craftmen, these are the driving forces behing Elisabetta ́s emotional designs and the ones that have ̈colored ̈her life ever since.
̈We couldn ́t help but to be moved by Elisabetta ́s story ̈ say William Carrer, who first fulfilled his dream when completing the movie ̈Venezia Impossibile ̈(Italy 1990), and narrator Francesca Avalone, who is drawned to those visionaries who look forward and beyond. In this case, we may call it a Dream Team. A team of dreamers that came together united by destiny at the right time and place to fulfill a common dream made of passion, glances, sensations, creativity, memories and delays.
Considering that Elisabetta ́s dream has been running through the web since its inception we decided to talk about it online through the hashtag #FollowYourDream. We want women to follow women ́s dreams if they choose to share them with us. Because Chasing a Dream is the story of your dream!