No one wants to read anymore. Even looking at photos takes imagination, no matter how pretty Instagram makes their filters. But a video – the porn industry knew it all along.
So when you create a cookbook you know that at some point you’re going to hear the words “Papalosophy Take 1!”
You might expect a promotional video might feature some actual cooking, but not Papalosophy. With the coolest wey I know, Aldo Chacon, we came up with ideas that made us both look at each other and proclaim to each other, as Kramer does to Jerry in Seinfeld,
“Am I crazy? Or am I so sane that you just blew your mind?!”
The full flick is coming soon, but we’re realising a teaser to whet the appetite…