Reality is Out
2012, pneumatic video installation
Reality is Out is an installation, which combines Nika Oblak & Primoz Novak's performance video, pneumatic mechanism and the actual cardboard sign, which appears as if exiting the video frame and literally entering the exhibition space.
The work is a continuum of Oblak and Novak's exploration of the relationship between reality and fiction. As according to Zizek, today's reality has appropriated a fictional structure. And like Guy Debord wrote already decades ago, everything which was once directly experienced has now become a mere representation.
Nika Oblak & Primoz Novak have been working as an artist’s cooperative since 2003. They studied at the Academy of Fine Arts in Ljubljana, Slovenia and at the Universitaet der Kuenste in Berlin. In their art practice, which spans from video, photography, new media and installation, they make a critical examination of contemporary media and capital driven society as they dissect its visual and linguistic structure. Infused with humor their works draw parallels between the commercial and the art worlds.
They have exhibited worldwide, in venues like the Sharjah Biennial (UAE), Japan Media Arts Festival in Tokyo (JP), Istanbul Biennial (TR), Biennale Cuvee in Linz (AT), Transmediale in Berlin (DE), at the Alexandria Biennale for Mediterranean Countries (EG)... They have received numerous grants and awards, including the CYNETART Award by the Trans-Media-Akademie Hellerau in Dresden (DE).