Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted. I just don't know Which half!" - John Wanamaker. There's nothing worse than spending money on a marketing campaign and not knowing whether it worked or not. It's even worse when you continue to spend money on a marketing campaign that you think is working, But really isn't. There's only one thing worse than moving in the wrong direction, and that's moving in the wrong direction enthusiastically! Here's the only way to invest in your marketing efforts with confidence and sustainability. In next week's tip, you'll learn the secret for improving
your lead-to-sale conversion rates -- so you can maximize your ROI on every ad dollar you invest. Stay tuned. For more information call us at (408) 472-8640 or visit mywjb.com/penny-doubek.

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