As prospective students apply to colleges and prepare for their futures, they may be unaware of the incredible career paths an engineering degree could create. But, what we know about this generation is that they want their lives to make an impact on the world. In partnership with outstanding alumni like Square founder Jim McKelvey, UPBrand created a series of videos that illustrate the global impact that an Engineering degree from Washington University can make possible. McKelvey’s engineering degree gave him the technical skills, appreciation for problem solving, and collaborative experience that have made his wide range of accomplishments possible. This particular video received so many hits in its first hour that YouTube froze the video to verify the legitimacy of such an influx of viewers!