The BitCoinCloud is an interactive media-arts installation and a reactive sculpture thematizing the value of artistic production in terms of attention, technological acumen and speculation. The artwork builds a direct relation between the attention it receives and its market value: the bigger its audience, the more its worth. ￼ The installation consists of modified LED-fans, motion sensors and a Bitcoin mining rig - replicating the principles of the "economics of attention", the BitCoinCloud mines (creates) new Bitcoins depending on the number of its visitors and the intensity of their interaction with the installation. The dynamics of attention allow the installation an ambiguous existence: it is part of the art market at the same time as it is setting itself apart from this market by capitalizing on its own economic attention-value, and tracing the trajectory of the exchange rate of the electronic crypto-currency "Bitcoin". A project by Artistic Bokeh.