Watch the full film at bassett.tv/briefly
What do Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler all have in common? They all start projects with The Brief.
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett of Bassett & Partners was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.
So while every project will still start with a brief, the dream is that more end products are exceptional because of how these creative titans re-shape the way we all think about briefs.
The full 25 min. film will be available free, online at bassett.tv/briefly on 09.30.14