Launched on September 9th 2014, on the occasion of the International Fetal Alcohol Spectrum Disorders Day, #TooYoungToDrink is a new communication campaign to raise awareness of the risks of drinking alcohol during pregnancy conceived by #Fabrica for the European FASD Alliance.
FASD (Fetal Alcohol Spectrum Disorders) is a range of problems caused by prenatal exposure to alcohol which can include birth defects, learning disorders, behavioral problems, and mental illness.
For further information: tooyoungtodrink.org
Creative director: Erik Ravelo
Backstage video by: Alessandro Favaron
Music: Jhon William Castaño Montoya
Copywriter: Tara Sutton
Account Director: Angela Quintavalle