Reebok Classics: 'Give Me Your Classics And I'll Show You The Future’.
This new film by Reebok Classics (made by The Rig Out therigout.com) is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.
The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.
Creative direction and script by Glenn Kitson and shot on location in Bolton and Manchester (the birthplace of Reebok).
Cinematography by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).
And also featuring an original score by Illum Sphere ninjatune.net/artist/illum-sphere