2014. FoxSports - "The Ultimate Fighter - Season 20"
"Beauty in Strength" / Launch Spot and Toolkit.
LUMBRE has entered the octagon with its debut project for FOX Sports USA. This is the 20th season of The Ultimate Fighter and this time the victorious fighter from a field of 16 women will also be crowned champion of the new straw weight division of the UFC. LUMBRE created the concept and design from inception to execution and FOX Sports is using these ideas for the off air as well. This includes a wrap of the 42nd Street Shuttle in New York City.
We loved worked closely with the exceptional team at FOX Sports and had the pleasure of meeting them face-to-face when we flew to Las Vegas to film the fighters and coaches.
And you can see what we did for the Off-Air, the Toolkit, making of and more here:
FOX SPORTS Los Angeles
EVP: Robert Gottlieb
Creative VP: Blake Danforth
SVP On-Air Promotions: Bill Battin
Director/Creative Director: Steve Lewis
Brand Director: Elizabeth Loucher
Producer: Laura Miller
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director: Adriana Campos
Account Manager: Jeff Keisel
Concept design: Carla Dasso
Art Director: José Cambariere
Design: José Cambariere, Fede Dams
Lead Animation: José Cambariere
3D Animation: José Cambariere, Mr. X, Darío Becher
Animation and composition: Dario Becher, José Cambariere, Fede Dams
Editing: Natalia Toth
Keying and Color Grading: Edi Walger