In asking Derek about his creativeness behind unique real estate industry leading marketing ideas, a little grin appears on his face as he tells a few stories about his past more complicated marketing hurdles he faced while helping lead the McDonald’s Restaurants Marketing Department in 2002 when the company faced scrutiny as Hollywood launched the blockbuster SUPERSIZED Movie. ‘Try and explain to a leadership board of men that the burgers and fries that had made them so successful over the past 35 years needed a lighter choice option (salads for moms) and if they at the time didn’t do something quickly, the government was threatening health warnings on French Fry packaging similar to label warnings on cigarette’s’. Not the easiest task in turning around the McMega giant for Grech and the team at the time while launching the I’m Loving It campaign with Justin Timberlake to swing positive momentum.
Fast forward years later, Grech’s almost 20 years of Leading International Brands such as McDonald’s, Nike, Sears, Home Hardware, Future Shop/Best Buy and Rogers has positioned him at the forefront of a highly competitive business in Real Estate as he drives marketing channels of fine homes very differently and as he expresses more STRATEGICALLY than other Agents – to which he very quickly adds, has been the most enjoyable and rewarding marketing experience of his life.’
I got into the Real Estate business because I felt that there was a gap when it came to truly marketing a home – I mean not just putting a sign up or hosting an agent open or open house and advertising a home in the newspaper. TRULY Driving awareness of a home through the right strategic advertising channels – not simply relying on MLS and waiting for the phone to ring as he puts it bluntly when referring to the majority of others. Defining the TARGET MARKET and creating a STRATEGIC MARKETING APPROACH SPECIFICALLY FOR YOUR HOME – NOT GROUPING THEM ALTOGETHER WITH AN AGENTS OTHER LISTINGS. Home sales in the last 5 years in West Vancouver have ranged from $2.3 million (often a lot sale in Westmount) to higher end homes in the Westmount pushing the $9 million mark – these homes and home owners need a completely different approach than in the most recent past and relying on what work years ago, doesn’t cut it! Similarly In Edgemont we have currently witnessed $1.518.000 lot sales and new homes are pushing the $3 million mark daily….a $500,000 to $850,000 difference since 2011. Again, with figures such as these, EVERY HOME DEMANDS ITS OWN STRATEGY. THAT’S THE POINT.
VoVo Production 2014