At DevCon 2009 I participated in a business panel discussion as an advocate for hourly billing. Since then I researched value pricing and found it to be superior in several ways. Would you like happier clients? More profitable projects? Less administrative burden? I'll explain why I have adopted this model for my company and what the advantages are. Also, I'll address the different challenges implementing value billing for a sole proprietor vs. a company. I'll show how I have adapted it to our company including an overview of the sales and proposal process. One thing I have learned and am anxious to discuss with the group, is whether you use value based billing or not, thinking about it will improve how you do business.