Bill Evans Principal of Bridge Design San Francisco speaking at a GlobalSpec eVent "Medical Equipment Design" on March 3rd 2010.
After a short introduction by the moderator, Bill discusses the opportunities and design approaches for medical device manufacturers to create convergent products.
For Bill, the way the term convergence is used in this context is not the same as it might be used to describe a smart-phone that converges a music player and PDA into itself. For him it’s about the convergence of consumer product design thinking with medical device design thinking, creating products that delight users and exceed expectations.
Especially in highly competitive areas of medicine the biggest opportunity for device manufacturers is to create more consumer product-like experiences for their users rather than just trying to leverage consumer product technology. Certainly inexpensive color LCD screens and powerful processors help in this convergence but it is not the only way. Medical devices without any electronics in them can benefit from this thinking. Bill gives specific examples of products and describes where he gets his inspiration for convergence and the design processes that are likely to be successful in achieving such customer-satisfying devices..