TVE approached us to create a promo based around a series of illustrations that would invade the city. A blue strand of light, part of the channel identity, would link the different illustrations. The backgrounds were filmed and the drawings integrated in a natural manner, with the corporate blue streak acting as a narrative thread, leading the viewer through the locations. Throughout the process, TVE proposed an accompanying claim: "Part of Your Life Since 1956" - (The year the channel launched.) The promo has now become the autumn campaign, the new identity for the 2014-2015 season.
More info: comodoscreen.com/project/tve-promo