School-A-Thon Video of a Color-A-Thon event in progress. This is an introduction to School-A-Thon and Color-A-Thon. Color-A-Thon is a fun alternative to product-based fundraising. This is great for schools and groups. Participants collect donations and earn rewards to make the Color-A-Thon even more fun! Go to schoolathon.org for more information.