Maps and stories go together like two peas in a pod. Why is that and how do we take advantage of it? Through my work at CartoDB, I have been able to think deeply about the role of storytelling for today's map makers. Here, I will talk about the insights we have gained through teaching CartoDB users, building libraries such as Torque and Odyssey.js, and creating innovative maps online. Some of my maps have included FOSS4G award winners (NYCHenge and PLUTO Data Tour) as well as dozens of unique and interesting experiments to combine interaction and multimedia with maps or trying to find the limits of what we call a map. If we plan to keep mapping relevant and exciting, it is important that we keep finding the exciting new ways to bend technology to engage people. The map has an interesting future over the coming years and here I will talk about some of the ways we should expect it to go and what it means for us as geospatial software developers.