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An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights "dance" using motion capture technology.
Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.
"We believe that smart ideas can turn the city into a better place," said Mercedes, the German car manufacturer behind the Smart brand. "Like a dancing traffic light that makes people watch and wait rather than walk through the red light. For more safety."