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Architecture studios have collaborated with retailers to create 15 bespoke shop window installations on London's Regent Street.
"The RIBA Regent Street Shop Windows Project pairs architects and retailers to design exciting installations in flagship stores," explains RIBA London director Tamsie Thomson in the above movie, which was produced by Dezeen for the RIBA.
"We hope this project will really challenge people's ideas of what an architect can do."
The project features a range of different approaches to window displays, with some architects choosing to draw inspiration from Regent Street itself.
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