this was the winning film in the group commercial project for evo 3.0 // one in toronto. the winning team all won a license for one song at and an awesome deal for shootQ for a year.


the challenge. create a 30 second commercial that included all of the three items; lucky strikes, a newspaper, and play doh, but the piece couldn't be about any of the three items directly.

the time. two hours, thirty minutes.

the gear. two 5d MKIIs with updated firmware. one monopod, one tripod. lenses included 24 f1.4, 35 f1.4, 50 f1.2, 135 f2.0, 70-200 f2.8, and 100 f2.8 macro.

limits. create a brand, storyboard the piece, produce, direct, and shoot the spot and then edit overnight.

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