Jaguar XE tech films

As part of Jaguar’s promotion of their new XE, we worked with the FP team to create a series of online films featuring senior experts from the Jaguar factories.

The films function as a comprehensive guide through the engineering and technological innovations of the XE and are presented by the engineers themselves.

Using the deconstructed engineering files of the car and engine, an animated visual language was developed using the Jaguar brand identity. Each engineer was able to pluck out any component or feature of the car and inspect independently in close up in 3 dimensions.

A really creative way to inform people of the many fascinating developments and exciting breakthroughs this remarkable British car has to offer.

Director: Julian Gibbs

Post-production: Intro